Thanksgiving is a time of reflection and giving thanks for the events, people, and developments that have shaped the previous 12 months. This year at Mastermind, we have a lot to be thankful for and we hope that you all have a great Thanksgiving and remainder of 2012.
Instagram announced this week that it would be rolling out with the highly anticipated debut of web profiles.
“People have been asking for this for a while now and we’re excited to finally start rolling them out,” stated Instagram co-founder Kevin Systrom. “We’re going to start out by launching to a small percentage of people today and will roll it out slowly to everyone in the coming days.”
What it is: Instagram is a free application available on mobile phones that allows users to take a photo, apply a digital filter to it and then share it on a variety of social networking services. Followers on an Instagram account have the ability to “like” a photo and comment underneath each published photo. In addition, Instagram also allows you to use the Geo-tagging feature to publish the physical location of where the picture was taken. It is one of the more simplified social media applications, enabling users to run through hundreds of published photos in a small amount of time.
Last quarter, Twitter’s CEO announced that the social media giant generated more advertising revenue from its mobile platform than from its website. Currently, Twitter captivates over 140 million active users, with more than half of users accessing the site through their mobile phones. The success of its mobile phone application is what differentiates Twitter from other social media sites, as mobile marketing moves to becoming the most impactful channel for reaching consumers.
Twitter and Facebook are expanding the reach of their social networks to your inbox. Twitter introduced weekly email digests and Facebook launched “Offers” which allow users to send coupons and deals directly to inboxes. We explore how these offerings work and the best way to utilize them for your business.
Having been in the game since September 2011, people sometimes still question what Google+ is all about. Google+ simply put, is an amalgamation of various social websites and applications on one, easy-to-use, platform. However, user engagement on Google+ has been very lack luster since its launch and Google+ is doing all it can to stay in the game.
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