November | 2011 | Mastermind Blog

The Holiday Shopping Season- Going Digital

mastermind November 18, 2011

The holiday shopping season is upon us and we all know what that means: we have to spend money. With an influx of online promotions, it’s easier than ever to avoid paying full price. Now more than ever, consumers are …
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Much lower Klout score? Don’t panic!

mastermind November 11, 2011

Klout recently changed its algorithm for calculating scores and scores have since started dropping by 10 points or more across the board. According to Klout, the new algorithm makes scores more accurate and easy to track changes in scores to specific days.

While previous Klout scores were heavily influenced by the number of posts and followers, now scores include data about WHO is retweeting, mentioning, and reading your tweets every day. Your score is now dependent on how influential your followers and their friends are on Twitter. If your friend @JohnDoe retweets your post and he has 50 followers, it will not count as much as if your friend @QueenBee with 500k followers retweets your post.
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Twitter for your Company/Brand

mastermind November 2, 2011

Twitter is used in a multitude of ways; news, conversation, and information are only a few to mention. But how do you use Twitter for your brand? There isn’t an exact science when you use Twitter; everyone uses it differently. …
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