Everywhere you turn this holiday shopping season, there are discounts and specials on tablets, e-readers, smart phones and other mobile devices. With prices going down and adoption rates increasing, it’s important for brands to develop content that is compatible with such internet connected mobile devices. Trends in 2012 Mobile Apps predicts that the most popular content in 2012 will include: e-commerce, location- based services, mobile payments, mobile messaging and email, and object recognition (smartphone searching and recognizing an item).
According to a recent eMarketer article, here’s the projected growth for internet connected devices in the next few years:
- Tablet users will reach 89.5 million in 2014
- Tablet users will make up 35.6% of all internet users in 2014
- US adult e-reader users will reach 53.9 million by 2014
- Growth in smart phone users is expected to grow to 148.6 million in 2015
- Smart phone users will represent 58% of all mobile phone users in 2015
The demand for these devices creates a growing demand for apps, streaming video and audio, games, e-books, social networking and more. The availability of this content is rising at a rapid rate to meet these demands. The more consumers accept new technologies, the more comfortable they become with accessing content on these platforms.
This growth and trend provides marketers with the opportunity to aid businesses in customizing content for mobile devices to meet consumer expectations. Marketers must be able to deliver hardware, software, content and social integration to provide the best experience for each platform.