Clients
Result: Mastermind created an instant win game and
sweepstakes that added value to signing up at
racing.ups.com and providing business lead data to UPS.
The campaign resulted in a 5,000% spike in traffic to the
UPS Racing website, which resulted in more than 70,000 new
website registrations and over 17,000 leads for follow-up,
one-to-one marketing and conversion.

