Latest News
Over the past 30 days, the term "double dip" has been given a brand new cultural context. Who needs to worry about the next recession when the NFL season is right around the corner? asks Mike Gelfond, partner at Matermind Marketing, which tracks social media chatter.
Facebook, Twitter, blogs and other online forums have already racked up more than 4 million references to hot weather this month and that number is increasing rapidly, says Joe Schab, president of Mastermind Marketing, which tracks social media chatter.
Mastermind's EVP, Mike Gelfond, sat down with the Atlanta Business Chronicle to discuss social media for businesses and involvement marketing.
Automakers are back in force for this year's Super Bowl ‐‐ just two years after the U.S. industry was nearly wiped out ‐‐ with nine companies purchasing multi‐million dollar spots for the big game.
Doritos, PepsiCo and Captain America: The First Avenger are the big winners in post-Super Bowl social media conversation according to the new Social Impact™ study from Mastermind that examined the sentiment and volume -- between kickoff on Sunday and Monday afternoon -- for all brands marketing and advertising around Super Bowl XLV. Mastermind is a leading social, mobile and digital agency.
Mike Gelfond, executive vice president of client services and partner at Mastermind, an Atlanta-based social media, digital and promotion agency, has been named one of Atlanta Business Chronicle’s Up & Comers/40 Under 40 for 2010. The award recognizes young professionals and business owners making a big impact in Atlanta.
Mastermind, a top social media agency, is taking advantage of recent changes in Facebook’s promotions guidelines to create innovative opportunities for brands it represents and says marketers must adhere to some important rules to conduct effective promotions on the site. The agency is currently creating new promotions for several clients under the revised guidelines.
Dan Dodson, CEO of Atlanta-based Mastermind, a leading social, mobile, digital and promotion agency, was featured in a byline article in Direct Marketing News discussing how to set clear objectives for social success.
Saint Joseph’s Hospital of Atlanta announced this week it has selected Atlanta-based Mastermind, a leading social, mobile, digital and promotion agency, as its social media agency of record.
Atlanta-based Mastermind, a leading social, mobile, digital and promotion agency, this week launched an innovative Social Media Brand Ambassador practice designed to allow brands to actively engage customers, promote their products, and respond quickly to inquiries and complaints.
Mike Gelfond, EVP of Atlanta-based Mastermind, a leading social, digital and promotion agency, will be part of a panel discussing how businesses can measure social return on investment (SROI).
A new Mastermind Social Impact™ study shows Nathan Deal (R) is taking a significant negative social media hit this week. Deal’s financial problems have caused a major negative social media spike for him over the last few days.
Mastermind's Social Media Impact Study on Georgia's race for governor finds that Nathan Deal and Roy Barnes are running a virtual tie. The research uses various social media analytics to calculate the overall sentiment that Georgia's voters currently feel toward the candidates. Based on its proprietary algorithm, Mastermind finds the two candidates are virtually tied. This, despite a recent telephone poll suggesting that Deal was running 9 points ahead of Barnes.
Dallas-based SuperMedia®, publisher of the SuperYellowPages® and Superpages.com®, has created an online instant-win game with the largest single prize ever offered: the $5 Million SuperGuarantee game (www.SuperSpendingSpree.com). Players can win the $5 million* grand prize or one of more than 7,000 other prizes ranging from $25 to $25,000.
Mastermind (www.MastermindMarketing.com), an Atlanta-based social, mobile, digital and promotion agency, today announced that Michael Gelfond has joined the firm as Executive Vice President of Client Services and Partner. At Mastermind, he will add his expertise in digital strategy, social media, mobile and client growth to the agency’s existing strengths in Involvement Marketing and brand promotion.
