Leadership

Dan Dodson
Founder & CEO
Dan was a founding partner of Mastermind Marketing in 1984. Under his leadership, Mastermind has grown into a nationally-recognized, award-winning integrated marketing and promotion agency that ranks in the top thirty-five according to Ad Age, and has been named a Promo 100 agency every year since the list's inception. Dan is a renowned expert in Involvement Marketing and been published in numerous leading trade publications. He is passionate about using technology in creative ways to forge a deeper involvement between customers and a client's brand in ways that produce significant ROI. Dan has a wealth of experience working with leading brands in almost every industry including The Coca-Cola Company, Nestle, Shell, BMW, AT&T, Verizon, Chick-fil-A, Johnson & Johnson, The Home Depot, Georgia Pacific, Kodak, Nabisco, Valvoline, Ciba Vision, Saks 5th Avenue, Fruit-of-the-Loom, Coors Brewing Company, UPS, and Sharp Electronics.
Joe Schab
President &
Chief Operating Officer
Joe is a nationally recognized digital marketing expert, and is a sought after speaker and writer on ROI-focused marketing, mobile marketing strategies, and cross-platform campaigns. Most recently, Joe was CEO and Managing Director of LBi Atlanta, a leading global digital marketing and technology agency - after having sold Creative Digital Group to LBi in 2007. Under his direction, the agency won numerous national awards including Addy's, Webby's, WebAwards, Telly's, and Horizon Interactive Awards. Joe's experience also includes stints as Senior Vice President of e-Business at Fleet Bank, as well as being an award winning television producer at NBC. Joe has an MBA from Emory University and is married with two children.
Mike Gelfond
Executive Vice President of Client Service
Mike is responsible for ensuring that we meet and exceed all our clients' expectations. As a founder of Creative Digital Group, which later became LBi Atlanta, Mike has been an award-winning leader in interactive advertising for the past 15 years, and is a frequent speaker on social media and brand promotions. Mike has worked with some of the world's best known brands, including Coca-Cola, Pebble Beach Resorts, Roche, Cox Enterprises, Bayer CropScience, TheLadders.com and The NFL Network. A graduate of the University of Georgia Michael sits on the Board of Directors for The Bridge Atlanta as the Marketing Chair and Ian's Friends Foundation.